8/9/2023 0 Comments Alta redshift![]() In hindsight, it’s obvious that when Alta Motors’ funding hope was Harley-Davidson, there was a problem at Alta. As its North American sales fall, it’s chastised from the biggest bully pulpit in the world for shifting production to markets where it actually has hopes to expand and it tries to shift to electric drive trains, something it has only a faint hope of succeeding at.Īnd Harley-Davidson’s electrification plans play into the story of Alta Motors. Harley-Davidson is the most obvious victim of expanding girth. When motorcycles regularly had larger engines than many family cars, it was obvious that something odd was happening. Ludicrous displacements of up to 2,294 cc were found on two-wheelers. Part of that is that the Baby Boomer generation embraced huge motorcycles in a quest for bragging rights about having the biggest… engine. ![]() ![]() It fell off a cliff in North America and Europe due to the 2008 recession, and has never recovered. An almost stock Alta Redshift winning an international supercross race made it seem as if victory was within reach.īut as has been reported many times before, the motorcycle market has radically shifted over the past decade. But is the apparent failure of this electric motorcycle company just the story of another startup that couldn’t cross the chasm, or is there something more going on?Īlta has been around at least as a glimmer in its designers’ eyes since 2007. Derek Dorresteyn and Jeff Sand loved the smooth torque curve of electric motors, and with their combined decades of engineering, fabrication, and design experience, decided to take on dirt bikes at their own game.Īnd in 2017, they reached their pinnacle, it seems, with their bike reaching victory in the Geneva Supercross. Alta Motors has ceased operations after a decade of innovation, work, and some success.
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